Using video to convey a narrative, connect with customers, and influence their purchasing choices is one of the most effective ways to build a strong brand. In order to make a statement that resonates, corporate video marketing tech uses movement, music, colour, and narrative.
Textual Content Doesn’t Seem to Have the Same Impact as Video Content
Because human brains are programmed to interpret visual signals more quickly than written text, video is a great way to get people’s attention quickly. People utilize their senses to learn about the world and themselves from the moment they are born until they enter adulthood. One’s capacity for observation expands as one engages in the senses of hearing, moving, seeing, smelling, tasting, and touching. Engaging one’s senses may help children and adults learn and digest information more efficiently. As a result of this, parents are encouraged to take their infants on regular trips in a variety of settings and to provide their bassinets, cribs, and strollers with colourful toys. As such, sensory learners are born.
Visual and auditory senses play an essential part in most civilizations since there are more chances for them than for, for example, olfactory or tactile sensations. It is also via the sense of sight and sound that people can see objects at a distance. Visual and aural cues have been essential for survival for tens of thousands of years. Eye and ear sight and hearing are what will keep one safe even today if all of the other senses fail.
According to an Aberdeen Group study, companies that employ video marketing see a 49% increase in annual income. Further evidence that visual content aids sales may be found in the State of Video Marketing 2020 report. The vast majority of people, or 80%, believe that video content can boost sales. And most respondents (95 percent) stated they expected to raise their video marketing expenditure in 2020.
All inundated with unsolicited mail and receiving letters from companies whose names you’ve never heard is particularly bothersome. So, what are you going to do? Click the “unsubscribe” link. Unsubscribes may be caused by various factors, including an overly crowded inbox, repetitive or uninteresting material, and excessive marketing. Brainshark found that merely including “video” in the subject line of an email reduces unsubscribes by 26% and boosts click-through and open rates by 66% and 19%, respectively. For example, marketers can see how many times their content has been watched, in addition to the improved retention rates it provides.
When used correctly, corporate video marketing tech may help humanise a business and build trust with viewers. A good strategy is to demonstrate to clients that you understand their issues and wants and that your firm is dedicated to providing the most exemplary service or product available. People despise scripted and made-up tales; therefore, authenticity is a must.
Depending on your product, message, and aim, you have a wide range of format possibilities to choose from. Explanation films, product demonstrations, and customer testimonials are a few examples. A corporate narrative film, for example, allows firms to communicate their values, purpose, goal, and impact on the world to their current and potential customers. Instead, companies may use short explainers to make a product or service more approachable, understandable, and attractive.
From developing trust and increasing online exposure to delivering an enhanced ROI and more sales, using video marketing to promote your company is undeniable. It’s no secret that visual content is a powerful tool for brands to grab consumers’ attention, expand their reach, and showcase products and services. Sound, movement, drawings, narrative, and emotion combine in a video to provide an impactful medium for getting your argument through. Brands can engage with customers more personally when they describe their products regarding how they make them feel. Meanwhile, any relationship may benefit from the emotional trust, but it’s challenging to get there.