Whether you’re a fence installer or an electrical contractor, marketing is critical to attract new clients and retain existing ones. To help you make the most of your marketing budget, consider partnering with a specialized agency that understands your business and industry. Specialized agencies are often seen in two different ways: service-based and industry-based.
Digital Marketing
Contractors need to be fast and responsive in their interactions with potential customers, proving that they know their business and the industry. By showcasing their expertise via online content, such as tips for customers or news about the industry, contractors can stay top of mind with their audiences and turn inquiries into viable leads.
A digital marketing agency with experience working with contractors can also help them improve their website’s search engine optimization, or SEO. This helps them rank higher on Google’s search results page so that more people can find them.
Finally, marketing services for contractors can help them target their audience through social media and paid advertising. This ensures that their content reaches the right people, which can lead to more qualified sales and better customer experiences. Ultimately, a specialized marketing agency for contractors can help them leave a lasting and positive impression on their audiences. This can be critical to winning new business and growing their company in 2023.
Social Media Marketing
A full-service marketing agency focuses on the whole picture. They work to develop momentum, results and a return on investment across multiple areas, from content creation to social media and email marketing. They can even build you a website and improve your Google ranking.
On The Map Marketing can help your contractor business gain more visibility on local search engine results pages with their SEO services. They can also run targeted PPC campaigns that bid on keywords relevant to the services your company offers.
Creating compelling and informative online content is essential for your contractor business to establish itself as an industry leader and expert. A specialized marketing agency understands the unique needs of the construction industry, and will create content that resonates with your target audience. They will then share that content with your online communities via social media platforms. They can also produce videos that highlight your business and its expertise. This will allow your business to leave a lasting impact on potential clients.
Search Engine Optimization (SEO)
Contractors need to promote their business online and stay competitive in this digital age. This requires an investment, but one that is a lot more cost effective than purchasing billboards or radio ads.
SEO for contractors is a long-term strategy that increases organic traffic to the website. The increased traffic leads to more leads and ultimately, more business.
When you combine SEO with content marketing, you build brand authority and search engine trustworthiness. Then, Google rewards you with a high rank in its map or organic search results. Learn more about SEO in this guide.
Contractors who utilize a full service agency for their digital marketing will experience the most success. These agencies will have the ability to go an inch wide and a mile deep, which will lead to momentum, results, and a return on your investment. They will have the resources to research the best keywords and implement them into a content marketing campaign. They can also improve the technical aspects of your site, such as the speed of loading and the URL structure.
Email Marketing
The right email marketing agency can help you reach your target audience with hyper-personalized communications. They can also use automation programs to streamline the process of sending email campaigns.
Email is a highly effective digital marketing tactic, with 87 percent of business-to-business marketers and 79 percent of business-to-consumer (B2C) marketers believing that it increases customer retention. A specialized marketing agency that knows your industry will be able to develop a targeted strategy to reach your specific audience and move them down your sales funnel.
A good contractor marketing company will focus on driving leads and not vanity metrics such as clicks or social media impressions. They will be able to set you apart from your competition and position yourself as an authority in the construction industry. They will also know how to optimize your Google My Business listing to maximize visibility in local search results. This is a free service that allows businesses to showcase their services and contact information on Google Maps and in local search results.
