Interaction Design is a subset of UX Design and is concerned with designing of interface or touch points of digital or physical products, systems or services in accordance with how end users interact with them. The primary objective is to create efficient, engaging, intuitive and meaningful experiences for users basis the insights gained through research on their preferences, needs & reactions etc.
Interaction Designer incorporates a range of design techniques, including user research, prototyping, testing, designing of interface & interactive elements such as menus, buttons, forms etc. to refine the product so as to offer a better user experience & enhanced satisfaction, thereby increasing desirability & usability of product along with improved business outcomes.
Interaction designers leverage technical skills as well as creativity to design digital solutions, including websites, apps or appliances. Their responsibilities include:
Design strategy: Basis the insights gained from researches on the goals of their target audience, Interaction designer identifies the interaction to facilitate the end users in accomplishing their goals.
Wireframes and prototypes: Interaction designers design a wireframe that maps out varied interactions within a product. Furthermore, they also build interactive prototypes to resemble the final version of actual product or website.
Tips for a successful career post Masters in Interaction Design:
Understand People: Rather than assuming that you know your customer, Interaction Designer should understand the actual needs of people vis-à-vis the product, website or app by observing them, interviewing them and critically examining the existing solutions to identify the gaps or areas of improvement. Analyse your findings to make sense of it and accordingly design solutions. Build a prototype to evaluate its effectiveness and adapt with apt iterations and deploy it.
Study Masters in Interaction Design: The curriculum must focus on using visual design & technology to simplify engagement with audience.
- Furthermore Masters in Interaction Design mentors student in Emerging technologies, programming, mapping human behaviour and systems thinking.
- The curriculum ensures that students gain perspective through comprehensive problem solving approach, thereby building capability to think critically about design & its impact.
- The college offering Masters in Interaction Design, must ensure exposure & real world experience to students through internships and live projects, which will not only help them to be in sync with the ecosystem but also hone their skills along with developing conceptual and artistic capabilities.
- The college must facilitate students in building their portfolio through projects, participation in competitions and internships etc. This portfolio is what narrates the student’s journey of exploration, how his critical thinking and problem solving approach has impacted his design sensibilities and have helped him develop as a professional.
Cognitive & observation skills: You should possess observation & cognitive capabilities including creativity, curiosity, flexibility, critical thinking, integrity and wit etc. for it is essential in practice of design. You will be able to represent the emotions better in your designs, thereby engage the audience and hence better consumer experience.
Communication & Networking Capabilities: He needs excellent communication skills to not only understand the client brief but also sell his concepts. Communication and Networking abilities will help him get new business, interact with teams of different departments as well as stakeholders, thereby facilitating better work delegation and on time completion.