Digital Marketing

How To Build Your Personal Brand On Facebook 

Do you want to build your personal brand and connect with new people on Facebook but aren’t quite sure where to start? You’ve come to the right place. Facebook is the perfect platform to establish yourself as an authority in your industry and connect with your target audience. In just a few simple steps, you can create a strong personal brand on Facebook that highlights your experience, skills, and personality.

Create an Authentic Facebook Profile

Creating an authentic Facebook profile is key to building your personal brand. Here are some tips to get started:

Focus on your profile photo: Choose a photo that shows you smiling and looking approachable. This helps people connect with the real you. Update it every 6-12 months to keep it current.

Craft your cover photo: Pick an image that gives a glimpse into your personality, interests or business. Keep the text minimal and be sure to include your name and any relevant social media handles or hashtags.

Share your story: Use the About section to give a short bio highlighting your background, accomplishments, values and goals. Be authentic and let your personality shine through. Keep it to 2 short paragraphs.

Engage with others: Comment on friends’ posts, like and react to updates, and share content from others that would interest your audience. Engagement breeds more engagement. Respond to any comments on your posts too.

Build your network: Connect with people in your industry or area of interest. Also, friend those who like and comment on your posts. Look for mutual connections and reach out to people you admire. A strong, targeted network will increase your visibility.

Review your profile and settings: Check that all sections are filled in, photos are clear, and posts reflect your brand. Adjust your privacy settings to maximize your reach while still feeling comfortable. You want as many people as possible seeing the real you!

Post Engaging Updates Regularly

To build your personal brand on Facebook, you need to post engaging updates regularly. What does that mean exactly?

  • Share updates 3-5 times per week. Any less and you won’t stay top of mind, any more and you risk annoying your followers. Find the right balance for your industry and audience.
  • Post a mix of content. Share a combination of text status updates, photos, links, and short videos. Variety keeps things interesting for your followers.
  • Be authentic and let your personality shine through. Give people a glimpse into your day to day life, share your hobbies and interests, and talk about things you’re passionate about. People want to connect with real people.
  • Provide value. Post updates that would be useful, helpful or entertaining to your target audience. Share industry news and insights, behind the scenes details about your work, tips and how-to’s, or thought-provoking questions.
  • Optimize for discovery. Use strategic hashtags, tag other relevant pages or people, geotag your location. This makes your updates more discoverable to people outside your existing follower base.
  • Track your results and adjust. See which types of updates get the most likes, comments and shares and do more of that. Your followers will guide you to the content they find most valuable and engaging.

Share a Mix of Content

To build your personal brand on Facebook, share a variety of content that provides value to your audience. Posting the same type of content repeatedly can bore your followers and cause them to tune out.

Share Blog Posts

Promote your latest blog posts by sharing snapshots on Facebook, including an eye-catching image, headline, and excerpt to capture interest. Link to the full post so followers can read more. Blogging regularly is key to establishing yourself as an expert in your industry.

Post Images

Images are very engaging on social media. Share inspiring quotes, infographics, behind-the-scenes photos, or anything visually interesting related to your brand or business. Images break up the monotony of text-only posts and are more likely to get likes, comments and shares.

Go Live

Facebook Live is a great way to connect directly with your followers in real time. Go live to share quick tips, answer questions, showcase your products, or demo your services. Let your followers know ahead of time when you plan to broadcast live. These unscripted, authentic videos help to build brand awareness and loyalty.

Share Industry News

Stay on top of trends in your industry or area of expertise and share the most interesting news or developments with your followers. This positions you as a knowledgeable resource. Include your perspective or opinion on the news for added value. But don’t just regurgitate headlines – put your own original spin on the content.

Buy Facebook Followers and Engage with Them

Buy Followers to Build Momentum

When you’re just starting out, buying a few hundred or thousand followers can help give your page momentum and credibility. Look for services that sell high-quality, targeted followers in your niche like Socialwick. They are a reliable platform with enough experience in the industry. 

Post Engaging Content

Now that you have more followers, focus on posting content that sparks engagement. Share photos, stories, tips, quotes, questions, polls, and live video. Ask open-ended questions to start conversations. Respond to all comments and messages. Engagement is key to building relationships and increasing your visibility.

Run Contests and Giveaways

Contests and giveaways are a great way to increase engagement and gain new followers. Offer a prize related to your brand like a product, service, or experience. Ask people to like, comment, tag friends or share your post to enter. Be sure to promote the contest in Facebook groups and on other social media. When it’s over, announce the winners and thank everyone who participated.

Go Live

Facebook Live is an excellent tool for connecting with your followers in an authentic way. Share live updates, Q&A’s, behind-the-scenes footage, tutorials, or discuss trending topics. Let people know in advance when you plan to go live so they can tune in. Respond to viewers’ comments and questions in real-time. Lives videos also get a lot of visibility in people’s newsfeeds and the Facebook search results.

Join Facebook Groups

Look for popular groups in your industry or area of interest. Join the groups and start contributing to the conversations. Share your expertise by answering people’s questions. Comment on other people’s posts. Post in the groups to increase visibility for your page. But be genuine. Don’t just promote yourself or spam the groups with salesy posts. Provide value and build relationships. Some of the people in the groups may end up following you and engaging with your content.


So there you have it, the keys to building your personal brand on Facebook. Focus on posting engaging content, be active in commenting and liking, build connections, and don’t be afraid to share some personal details to allow your personality to shine through. Facebook is a powerful platform, but only if you use it strategically. Put in the time to craft a content strategy, be authentic, and engage with your audience. Do that, and you’ll be well on your way to establishing yourself as an authority in your industry and building a loyal following of people who want to connect with you and support your brand.